THE STUDY LOUNGE

For The Study Lounge, I served as Marketing Director during its startup year, helping build the brand and marketing foundation from the ground up. The role spanned both strategy and execution, from developing the website and creating custom typography to providing ongoing guidance on positioning and growth. Working with a new business required a flexible, hands on approach, where every decision contributed to shaping how the brand was presented and experienced. The focus was on creating a clear, approachable identity while building the systems needed to support long term growth.