CASE STUDY: TEDX ST THOMAS AQUINAS

OVERVIEW

For TEDxStThomasAquinas, I served as the Marketing Lead, responsible for creating a cohesive and professional brand experience across print, digital, and social channels. The event was private and invitation-only, so the goal was not attendance, but awareness, engagement, and a polished presentation that reflected both TEDx’s global standards and the school’s identity.

The project required balancing two distinct brand systems while delivering a unified event experience. Printed materials, digital signage, and social media coverage all needed to feel cohesive, polished, and aligned with the goals of a high-profile, invitation-only event. In addition, I was tasked with mentoring students in real-time content creation, giving them hands-on experience with interviews, photography, and social media updates—without compromising quality or brand consistency.

ROLE & SCOPE

As Marketing Lead, I was responsible for:

• Overseeing visual and content direction from concept through execution
• Designing all printed materials for the event
• Maintaining brand consistency across digital signage throughout the venue
• Managing the event’s social media accounts and live content coverage
• Mentoring students in photography, interviews, and posting, providing a structured workflow to capture real-time content

APPROACH

I approached the event as a fully integrated system where print, digital, and social all worked together:

Print & Environmental Design

• Created programs, signage, and collateral that reflected both TEDx and school brand standards
• Designed materials to ensure clarity, consistency, and high-quality presentation

Digital Signage

• Developed branded visuals to be displayed across screens in the venue
• Ensured every visual element reinforced the overall experience

Social Media & Student Mentorship

• Shared real-time content to raise awareness and engagement without “promoting” attendance
• Structured a workflow for live content creation, including photography, interviews, and behind-the-scenes updates
• Guided students in maintaining brand consistency while capturing the energy of the event

Team Logistics

I coordinated a diverse team that included two photographers, a video crew, a production team, and a dozen marketing students. My role involved managing schedules, assigning responsibilities, and ensuring seamless collaboration so that every aspect of content creation. From photography and video to social media coverage, it ran smoothly and stayed aligned with the overall brand and event strategy.

EXECUTION

The final execution delivered a polished and cohesive brand experience across all touchpoints:

• Students trained and guided to create professional-quality content in a live environment
• Printed programs and signage that aligned with TEDx standards
• Branded digital signage integrated seamlessly into the venue
• Social media coverage that told the story of the event in real time

RESULTS

Results

• Elevated perception of the event for both TEDx and St. Thomas Aquinas
• Consistent branding across print, digital, and social media channels
• Professional, real-time storytelling that captured the energy of the event
• High-quality student learning experience in content creation and brand management

KEY TAKEAWAY

This project demonstrates my ability to manage brand consistency across multiple channels in a live, high-pressure environment. It also highlights my approach to mentorship and teaching students how to create professional content while ensuring the overall brand experience remains polished and cohesive.